|
Post by account_disabled on Feb 11, 2024 3:56:00 GMT -5
Results of the campaign for the product “ MIR Map ”: of the total budget of network advertising campaigns for the product was allocated for the test and of the total number of leads for network advertising campaigns were attracted. We received a higher CPL compared to other network campaigns. When compared with search campaigns for Yandex.Direct brand queries, the new campaign received a CPL higher by. Due to an increase in the budget, we received more Antarctica Email List leads fromcampaign in May than in April. At the same time, CPL was kept within the planned values. conclusions An advertising campaign targeting a similar audience on specific websites showed good results for the “Consumer Loan” product. Leads were received cheaper than with other YAN advertising campaigns. For the product “MAP of the WORLD” during the tested period, according to the hypothesis, the leads received. Were higher in comparison with other YAN campaigns, but within the framework of the planned CPL. “This difference in results is explained by the fact that the frequency for the request “consumer loan” is higher and amounts to thousand, and for the request “world debit card”thousand. And the conversion into loan applications is higher: people, as a rule, leave applications in several banks, but the card can be issued and submitted to only one bank.
|
|