Post by account_disabled on Feb 13, 2024 0:51:59 GMT -5
Increasing website conversion As part of the work on the site, we conducted a UX analysis and identified a number of recommendations: Optimize the home page: add main product categories there, remove automatic carousels, adjust CTA Minimize forms: reduce the number of fields, use autocomplete and built-in validation Add descriptions to product pages and display the price in the product page screen area Simplify your work with the shopping cart by adding the ability to update it Together with the client’s team.
We discussed all the necessary changes and the site developers Costa Rica Email List got to work. Product change There was a discussion within the brand team about expanding the product line, since the range of only three basic items looked very scarce - users did not have enough choice. One of the solutions was to collaborate on collections with other designers. The first collaboration was a limited line of clothing dedicated to endangered species.
It was developed jointly with designer Raku Inoue. In addition, a decision was made with the client to reduce the cost of goods prices by almost times. This was risky in terms of brand positioning and moving to another market segment from premium to mid-range, but reviews showed that this would help increase sales, since most of the audience is in this price segment. campaigns Of the performance channels during this period, only brand campaigns and dynamic remarketing in Google Ads worked; all other campaigns did not generate sales.
We discussed all the necessary changes and the site developers Costa Rica Email List got to work. Product change There was a discussion within the brand team about expanding the product line, since the range of only three basic items looked very scarce - users did not have enough choice. One of the solutions was to collaborate on collections with other designers. The first collaboration was a limited line of clothing dedicated to endangered species.
It was developed jointly with designer Raku Inoue. In addition, a decision was made with the client to reduce the cost of goods prices by almost times. This was risky in terms of brand positioning and moving to another market segment from premium to mid-range, but reviews showed that this would help increase sales, since most of the audience is in this price segment. campaigns Of the performance channels during this period, only brand campaigns and dynamic remarketing in Google Ads worked; all other campaigns did not generate sales.