Post by nelsonelias on Feb 27, 2024 5:49:20 GMT -5
A new paradigm is needed: highly creative ideas and content can be given shape even in the case of B2B companies and unknown brands. This means increasing investment in people who create content, and, especially for those who work in B2B, abandoning the idea of being able to "lose" control of direct content, delegating it to sector professionals, increasing investments in external PR and collaborations with independent content creators. Original ideas can be found for each sector, but it is essential to take some key points into consideration: Starting from an authentic underlying creative "Concept", which can standardize our communication Think from a user's "entertainment" perspective Provide valuable content from time to time Relate to the public Develop your communication strategy by choosing the right social network and the correct language. Social content marketing Every company can be original by telling its own difficulties A first useful exercise for finding new inspiration is to ask yourself "what can I say that is anomalous and original about my company?". Telling an authentic, true and not always perfect story helps us create bonds with people. The goal is to build stories that manage to establish a "connection" with our users, whether it be raising a smile or presenting content seeking different points of view to better tell our identity as a company and group.
Very often you will find that these alternative views are already available within the company and its staff. You might be interested in: "Tell the story of your B2B company on social networks with Storytelling" Experiment and find new inspiration even from what scares us Social content marketing Trying to find alternative solutions and identifying your own hypothetical "enemy" to fight can be very useful creative Country Email List exercises for developing original content, capable of creating a real connection with our users. Talking about fears, anxieties and difficult moments about our work and our company can represent a way to get closer to our audience. At the same time, the story of what we do every day to overcome our fears, improve and build our future can be a further starting point that helps us to comprehensively describe the life of our brand. Building a "circle" narrative, which starts from the beginning of a challenge, telling how we manage to overcome it and what problems we manage to solve, can be an excellent narrative trick that tells us something more about our world. Creating culture, training, entertainment and providing inspiration Finally, the problem with many social editorial plans is the lack of entertainment.
Teaching something new to our audience, educating on a specific topic, or being inspirational represents a very powerful driver of connection with our audience, even if we are companies that operate in B2B. Showing, for example, a small component that we produce, as a company, can be installed on another product, to improve its performance and ultimately resolve a real problem in everyday life, is a first example of how to enrich the narrative around a simple - but at the same time complex - precision mechanical product. In conclusion, even if the posts we publish do not reach many likes or "go viral", as for many years this content has too often been wrongly asked to do, their value lies in establishing the right connections with the specific niche of audience that represents the true interest of our company or organization. Creating strong bonds, knowing the stories of companies and, ultimately, creating content that manages to make our users spend time, should always be the objective of an editorial plan that must not die, but simply evolve towards the development of content interesting for our target.
Very often you will find that these alternative views are already available within the company and its staff. You might be interested in: "Tell the story of your B2B company on social networks with Storytelling" Experiment and find new inspiration even from what scares us Social content marketing Trying to find alternative solutions and identifying your own hypothetical "enemy" to fight can be very useful creative Country Email List exercises for developing original content, capable of creating a real connection with our users. Talking about fears, anxieties and difficult moments about our work and our company can represent a way to get closer to our audience. At the same time, the story of what we do every day to overcome our fears, improve and build our future can be a further starting point that helps us to comprehensively describe the life of our brand. Building a "circle" narrative, which starts from the beginning of a challenge, telling how we manage to overcome it and what problems we manage to solve, can be an excellent narrative trick that tells us something more about our world. Creating culture, training, entertainment and providing inspiration Finally, the problem with many social editorial plans is the lack of entertainment.
Teaching something new to our audience, educating on a specific topic, or being inspirational represents a very powerful driver of connection with our audience, even if we are companies that operate in B2B. Showing, for example, a small component that we produce, as a company, can be installed on another product, to improve its performance and ultimately resolve a real problem in everyday life, is a first example of how to enrich the narrative around a simple - but at the same time complex - precision mechanical product. In conclusion, even if the posts we publish do not reach many likes or "go viral", as for many years this content has too often been wrongly asked to do, their value lies in establishing the right connections with the specific niche of audience that represents the true interest of our company or organization. Creating strong bonds, knowing the stories of companies and, ultimately, creating content that manages to make our users spend time, should always be the objective of an editorial plan that must not die, but simply evolve towards the development of content interesting for our target.