Post by account_disabled on Mar 4, 2024 2:33:27 GMT -5
Watch Mush Oatmeal share the story of the brand Brand history Instead of writing it down the more traditional way they used video to explain their brands motivation. This is a great idea because video marketing tactics increase sales. In fact of consumers want marketers to provide more video marketing content. But besides being creative in how they shared their journeys Mush made the story interesting. They talk about how families buy big bags of sugar and preservatives at stores like Costco. Both of the cofounders of this brand share a passion for health and wellness. They thought that large corporations were only in the business of making a profit while Mush was in the business of providing food to consumers.
Thats when they came up with the idea of offering a fresh and cold oatmeal Portugal Mobile Number Listthats different from what most people expect from a traditional hot cup. They identified a problem that people could relate to and found a unique solution. These are the components of a great brand story that will entice consumers to buy your products. Relevant stories can show the human side of your company. You are not just a faceless brand. Show your customers that you have more in common than they think and they may end up supporting you. Establish trust. Brand history What are you doing This is where your story helps build your brands authority. For example lets say your company sells surfboards. Well if youve been a professional surfer for years youre probably an expert in the field. Can you talk about your transition from surfing to building your own boards Do you have a degree in a field relevant to your business Tell us about your previous jobs and experiences that qualified you to start and manage your current company.
If you can effectively answer these questions and establish yourself as a trusted source customers will be more likely to buy your product based on the unique features that differentiate it from the competition. Heres a great example of this strategy from EO Products The story tells of the humble beginnings of making soap in a three liter container in their garage. But then it turns into a tale of two pioneers in the cosmetics industry. EO Products was commissioned to create a hand sanitizer with nonGMO ingredients. So they found a way to use organic sugarcane alcohol. Brand history This brand has received FDA approval as an overthecounter certified manufacturer of these products. They were also the first personal care brand certified by the Hygiene NonGMO Project. After gaining trust and confidence in their brand EO Products launched a product extension line called Love Everyone.
Thats when they came up with the idea of offering a fresh and cold oatmeal Portugal Mobile Number Listthats different from what most people expect from a traditional hot cup. They identified a problem that people could relate to and found a unique solution. These are the components of a great brand story that will entice consumers to buy your products. Relevant stories can show the human side of your company. You are not just a faceless brand. Show your customers that you have more in common than they think and they may end up supporting you. Establish trust. Brand history What are you doing This is where your story helps build your brands authority. For example lets say your company sells surfboards. Well if youve been a professional surfer for years youre probably an expert in the field. Can you talk about your transition from surfing to building your own boards Do you have a degree in a field relevant to your business Tell us about your previous jobs and experiences that qualified you to start and manage your current company.
If you can effectively answer these questions and establish yourself as a trusted source customers will be more likely to buy your product based on the unique features that differentiate it from the competition. Heres a great example of this strategy from EO Products The story tells of the humble beginnings of making soap in a three liter container in their garage. But then it turns into a tale of two pioneers in the cosmetics industry. EO Products was commissioned to create a hand sanitizer with nonGMO ingredients. So they found a way to use organic sugarcane alcohol. Brand history This brand has received FDA approval as an overthecounter certified manufacturer of these products. They were also the first personal care brand certified by the Hygiene NonGMO Project. After gaining trust and confidence in their brand EO Products launched a product extension line called Love Everyone.